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This website states the following, "Amy derives inspiration from the natural beauty of Arizona, the material, architecture, and current fashion trends." Our analyzers analyzed that the web site also stated " Her eclectic collection ranges from traditional to modern but is very often asymmetrical." The Website also stated " You cant be too shy wearing Amy Mac as people will stop to ask about what you are wearing. Amy Mac has a loyal following with one client coining the phrase, Once you go Amy Mac, you never go back . Created by Affinity Web and Graphic Design." The website's header had amy mckee as the most important search term. It was followed by mckee, amy mac, and amy which isn't as highly ranked as amy mckee. The next words they uses is mac. jewelry was also included and might not be understood by search parsers.